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It means that you must have a link set (in your profile) that is visible in the Main exchange. For example, in the linked screenshot, the first four links are visible in the Main and my Dynasty's exchange, but the last two links aren't visible in either of them. (With a VIP, you'd be able to change the 'visibility' in the History exchange as well.)

To set a link (and change its visibility), click 'Your profile' (found on the left side) -> 'Links' -> copy and paste whatever link you want to set -> 'Update' -> change the visibility of your link as required. c: