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In order for people to click your links, you need to click other links and gain credits. When you have any amount of positive credits, then you links will show up on the Main page. If you are part of a dynasty (the term for guilds here), then you might have a chance of gaining more clicks (not sure though).

For each link you click, you aquire credits. Most of the time it is 1 credit per link, but some links will only give .90-ish credit.

Good luck, and if you have any more questions, then please ask.